I am a fan of the glossy mailer...it harkens back to the porn mag itself and from a marketing standpoint, it works.
For example:
I was really excited about this movie due to this ad. I love me some Arpad. He's a hairy, foreign top man and I could really see him roughing up some bad guys in this movie while wearing a leather vest and dark sunglasses.
He lives in my neighbor hood and I've seen him in person many times. He is gargantuan...an example of movies not letting you see how big someone is rather than vice versa.
Anyway the movie sucked.
I don't remember were I found this ad. obviously not in an american publication. Featured are Arpad and Matt Cole. Btw I don't think the two have ever had a scene together.
Now I can't stand Lucas films, but this marketing was genius. These postcard size glossies were all over New York bars and Wilfried looks so good I was willing to overlook the invariably mediocre porn Lucas puts out and rent a bunch of his titles. The postcards were the best part, needless to say.
Although I will admit grudgingly that there is a Lucas movie called "Manhattan Heat" that has a hot scene with Wilfried and Arpad. That's totally an exception though. and even that scene has poor lighting and camera work.
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